On May 9, 2016, the EY Winning Women Conference in Shanghai, China, featured a panel discussion titled “Why Brand Matters.” Moderated by Lynne Anne Davis, President and Senior Partner of Asia Pacific FleishmanHillard, the panel delved into the critical role that branding plays in business success. The discussion included insights from Prita Kemal Gani, Founder and Director of The London School of Public Relations in Jakarta, Indonesia, and Michelle Garmaut, CEO of M Restaurant Group in China. The panelists shared their expertise on building and maintaining strong brands, emphasizing how effective branding can drive growth, create customer loyalty, and differentiate businesses in competitive markets.